Nov 12, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 675 - Content Marketing

Development of a content marketing strategy that aligns with the organization’s sales and marketing objectives prior to implementing social media channels. Covers how to choose a content marketing platform, build and optimize a blog, develop a comprehensive content calendar, and optimize inbound marketing content to improve organic search results and generate traffic to an organization’s website.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 2