Nov 12, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 679 - Database Marketing

Examination of relational database management systems (RDBMS) from a marketing perspective. Focus on current marketing systems and their use in developing marketing campaigns to effectively reach a target audience of customers.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 2