Nov 12, 2024  
2021-2022 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Graduate Programs
  Graduate Courses
  Catalog Guide
  Northern Illinois University
  The Graduate School
  Directory for Correspondence
  Admission
  General Regulations
  Requirements for Graduate Degrees
  Educator Licensure
  Tuition and Fees
  Financial Support
  Scholarly Activities
  University Services
  College of Business
  College of Education
  College of Engineering and Engineering Technology
  College of Health and Human Sciences
  College of Liberal Arts and Sciences
  College of Visual and Performing Arts
  Interdisciplinary Academic Centers and Courses
  Inter-College Interdisciplinary Certificates
  Other Academic Units
  University Administration
  Notices
  Campus Maps
  Calendar
  2021-2022 Graduate Catalog PDF
HELP
2021-2022 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 515 - Marketing Metrics and Statistical Analysis Tools

Introduction to key marketing metrics and statistical analysis tools utilized in the development and implementation of marketing strategies. Provides a working knowledge of a wide variety of metrics utilized across all facets of marketing including finance/investment analysis, marketing planning, customer analysis, competitor analysis, etc. Basic marketing statistical analysis tools are introduced and applied to address marketing challenges in such areas as customer acquisition and retention, customer lifetime value, digital marketing communication, costs per conversion, and product/pricing assessment. Extensive use of real-life case studies and hands-on examples.

Credits: 2