Oct 03, 2024  
2006-2007 Graduate Catalog 
    
2006-2007 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

COMS 573 - Seminar in External Organizational Communication


Focus on such functions as public relations, marketing, advertising, lobbying, fund raising, long-range planning, government relations, crisis management, sales, and media relations. Theory and research concerning the use of external communication in accomplishing organizational goals.

Credits: 3