Apr 11, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog

Marketing (B.S.)


Limited Retention Requirements

The College of Business is competitive based on a student’s overall GPA and performance in selected tool courses. All business majors must complete FINA 320, MGMT 335, MKTG 295, and OMIS 338 by the end of the first year in which they enroll in 300- or 400-level business courses. Prerequisites for MGMT 335 are: a grade of C or better in each of the Foundations of Business courses; having a 2.50 or better cumulative GPA; and having completed at least 45 semester credit hours. To continue as a business major, students must earn a C or better in FINA 320, MGMT 335, MKTG 295, and OMIS 338. Additional retention requirements for each major can be found under Department Requirements.

Check departmental information for any additional requirements.

Foundations of Business Courses and Business Core Courses (49-52)


The Foundations of Business and Business Core courses must be completed by all students majoring in business.

Foundations of Business Courses (31-34)


Requirements in Department (24)


Electives in marketing, which could include UBUS 485, or one of the following areas of study (9)


Credits earned in MKTG 295, Principles of Marketing, and MKTG 458, Internship in Marketing, may not be used to complete the elective requirement.

Requirement outside Department (3)


TOTAL HOURS FOR A MAJOR IN MARKETING: 76-79


General Education Requirements (6-12)


In addition to completing the above major requirements students must complete the remaining general education requirements. If major requirements fulfill any of the general education requirements, they are listed below and subtracted from the general education credit requirements.

The required minimum of 21 semester hours in Knowledge Domain studies cannot include more than two courses in any one department. (A course with an affiliated laboratory course shall be counted as a single course.)

Foundational Studies (0-6)


Writing Requirement (0-3)

  • 3 credits satisfied by program requirement ENGL 203 or ENGL 204

Oral Communication Requirement (0-3)
Quantitative Literacy Requirements (0)

  • Satisfied by program requirement MATH 211 or MATH 229

For additional information about these requirements, please visit Foundational Studies .

Knowledge Domains (6)


Creativity and Critical Analysis (3)

  • One 3-credit course selected from approved general education list. Creativity and Creative Analysis Course List  
  • UBUS 110, a program requirement, fulfills one of the course requirements for the Creativity and Critical Analysis Domain.

Nature and Technology (3)

  • One 3-credit course selected from approved general education list. Nature and Technology Course List  
  • OMIS 259, a program requirement, fulfills one of the course requirements in this domain.

Society and Culture (0)

  • The program requirements ECON 260 and ECON 261 fulfill the two required courses in this domain.

Knowledge Domain Elective (0)

  • PSYC 102, a program requirement, fulfills the required domain elective course requirement.

 

Graduation Requirements (3)


In addition to completing the above major requirements students must complete the remaining graduation requirements. If major requirements fulfill any of the graduation requirements, they are listed below and subtracted from the graduation credit requirements.

Human Diversity Courses (3)

  • One course from the approved Human Diversity course list; may be fulfilled by extracurricular activities. Human Diversity Course List  

Writing Infused Requirements (0)

  • MKTG 495 and MGMT 346 fulfill the Writing Infused requirements for graduation.

TOTAL HOURS FOR GENERAL EDUCATION AND GRADUATION REQUIREMENTS: 9-15


TOTAL HOURS FOR ELECTIVES: 26-35


TOTAL HOURS FOR A B.S. DEGREE IN BUSINESS MARKETING: 120