This program leads to both the Minor in Marketing and M.S. in Digital Marketing degree. Students who want to complete this program must identify themselves to the Department of Marketing as minors who will complete the integrated program. The program is open to all undergraduates who have registered for the Minor in Marketing and have completed at least 90 semester hours of undergraduate course work with a minimum grade point average of 3.00. Students who have met these standards in their Minor in Marketing program must also apply for admission to the M.S. in Digital Marketing program under the special provisions of this program. Students must meet the application deadlines given by the Graduate School. To qualify for this program, applicants must have completed MKTG 295 and MKTG 370 with a grade of B or higher in each course, have satisfactorily completed ECON 260, PSYC 102, and UBUS 223 (or equivalent) with a grade of B or higher in each course, and participate in an oral interview with the Director or designated representative of the M.S. in Digital Marketing program.
Curriculum
Students must complete all the pre-admission requirements for the Minor in Marketing as well as all general education requirements, MKTG 295 and MKTG 370 prior to their taking classes in the M.S. in Digital Marketing program. Once admitted into the Minor in Marketing/M.S. in Digital Marketing program and having completed all course requirements for entry, students will start taking classes in the M.S. in Digital Marketing program (up to 9 semester hours). These dual-listed courses will also count toward 9 semseter hours in the Minor in Marketing. Upon receiving their undergraduate degree, students will then follow the standard timetable for receiving an M.S. in Digital Marketing degree. Admission will be on a competitive basis, and the likelihood of admission will depend on the number and quality of applicants to the program, the number and quality of applicants to the M.S. in Digital Marketing program in general, as well as other factors normally considered in admissions decisions by the Director of the M.S. in Digital Marketing program.
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