MKTG 675 - Content Marketing

Development of a content marketing strategy that aligns with the organization’s sales and marketing objectives prior to implementing social media channels. Covers how to choose a content marketing platform, build and optimize a blog, develop a comprehensive content calendar, and optimize inbound marketing content to improve organic search results and generate traffic to an organization’s website.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 2