Dec 06, 2025  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 680 - Digital Marketing Metrics

Understand how to create and implement key performance indicators (KPIs) used frequently by digital marketers. Study the components of each KPI and the source of data required to measure and track these KPIs using sample data sets and case studies.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 2