Dec 06, 2025  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 686 - Capstone Digital Marketing Project

Comprehensive project involving individuals working with a for- or non-profit organization to develop a digital marketing plan. Students will develop strategy and related materials as related to the organization or business’ needs.

Prerequisites & Notes
PRQ: Completion of all Marketing Foundation requirements and completion of 10 or more hours of Digital Marketing Foundation course work.

Credits: 3