MKTG 679 - Digital Marketing Data Intelligence and AI Agents

Examination of artificial agent systems and data intelligence frameworks from a marketing perspective. Emphasis is placed on how AI agents automate marketing processes and integrate into marketing analytics, strategy formulation, and managerial decision-making.

Prerequisites & Notes
PRQ: MKTG 603, and MKTG 662 or MKTG 654, or consent of department.

Credits: 3

Community Engaged Designation
No