MSDA 683X - Business Applications of Text Mining with AI

Crosslisted as OMIS 683. Introduction to concepts, methods, and applications of text mining in a business context. Focus on techniques for transforming unstructured text data into usable information through methods such as sentiment analysis, topic modeling, and advanced artificial intelligence approaches. Applications include customer feedback analysis, brand monitoring, market intelligence, and organizational knowledge management. Use of programming tools such as Python or R is required.

Prerequisites & Notes

PRQ: MSDA 649X or OMIS 630

Credits: 3

Community Engaged Designation
No