The M.S. in digital marketing program provides advanced study in marketing and digital marketing to prepare students for the challenges of working in the digital marketing field. The program’s online format and professional orientation provide an opportunity for a large population of potential graduate students who cannot commit to either a full-time or location-based program to obtain the advanced degree. The program is designed to meet both the needs of full-time students and working professionals who desire to earn the degree while continuing to work full time. Graduates of the program will possess a set of marketable skills along with the business acumen needed to identify, engage, and continue meaningful relationships with both business customers and consumers.
The program provides opportunities to develop knowledge related to marketing and digital marketing concepts. The program also focuses on the development of communication, research, and technology skills and an understanding of ethical issues and expectations of the business community for professional conduct.
Learning Competency 5: Demonstrate Global Business Environment Knowledge
Learning Competency 6: Demonstrate Ethical Business Practice Awareness
Admission
Requirements for admission
Admission to the Master of Science in Digital Marketing program is competitive. In addition to the standard requirements for graduate admission to the Graduate School at NIU, the Master of Science in Digital Marketing program has additional requirements for graduate admission.
The Master of Science in Digital Marketing program requires all degree-seeking applicants to submit the following materials:
A resume
A 500-word personal statement answering the following question:
In the context of digital marketing, how do you envision the future of the industry, and how do you see yourself contributing to the digital marketing landscape upon completion of your MSDM degree?
Two letters of recommendation from individuals speaking to your ability to be successful in the completion of a graduate-level program at a large, public institution. Your recommenders should be individuals who have a professional or academic relationship with you as the applicant.
Students with insufficient relevant experience in specific business disciplines may need to complete additional Phase One courses.
Degree Requirements (30-38)
The Master of Science in digital marketing consists of two phases. Phase One is designed to address deficiencies in undergraduate course work considered to be prerequisite for the Phase Two (30-31 semester hours) graduate course work. Students with significant undergraduate course work in business may be waived from some, or all, of the Phase One requirements.
Phase Two consists of 12 courses, five courses are required from Marketing Foundation (15 semester hours) and six courses are required from Digital Marketing Foundation (12-13 semester hours). Students must either complete a capstone project or a capstone thesis (3 semester hours).
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